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Wild company : the untold story of Banana Republic Preview this item
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Wild company : the untold story of Banana Republic

Author: Mel Ziegler; Patricia Ziegler
Publisher: New York, NY : Simon & Schuster, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.
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Genre/Form: Nonfiction
Named Person: Mel Ziegler; Patricia Ziegler; Mel Ziegler; Patricia Ziegler
Document Type: Book
All Authors / Contributors: Mel Ziegler; Patricia Ziegler
ISBN: 9781451683486 1451683480 9781451683509 1451683502 9781451683516 1451683510
OCLC Number: 788290096
Description: 208 pages : illustrations ; 22 cm
Contents: The racket begins with a jacket --
The lady closes the deal --
Twists and terms --
Finding assets hiding in liabilities --
The tao of averages --
Going with what we got --
Tropics in the cold, hard world --
In surplus we trust --
Propaganda: handle with respect --
Pros and cons --
Details, details --
Jeito! --
When all else fails, expand --
Her Majesty's leftovers --
Now, there's an idea --
Khaki, the denim of the eighties --
Falling into The Gap --
A line of our own --
Ask not why but why not? --
"Dr. and Mrs. Linvingstone, I presume?" --
Raising a republic --
The muse of travel --
Size matters --
Money knows best --
Responsibility: Mel and Patricia Ziegler.


With $1,500 and no business experience, the Zieglers turned a wild idea into a company that would become the international retail colossus Banana Republic.  Read more...
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"Surprising and inspiring."--"Publishers Weekly" "The warmly inspiring account of how a journalist and an artist stumbled into business and founded Banana Republic, one of the most successful Read more...

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