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Wild company : the untold story of Banana Republic Preview this item
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Wild company : the untold story of Banana Republic

Author: Mel Ziegler; Patricia Ziegler
Publisher: New York, NY : Simon & Schuster, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.
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Details

Genre/Form: Nonfiction
Named Person: Mel Ziegler; Patricia Ziegler; Mel Ziegler; Patricia Ziegler
Document Type: Book
All Authors / Contributors: Mel Ziegler; Patricia Ziegler
ISBN: 9781451683486 1451683480 9781451683509 1451683502 9781451683516 1451683510
OCLC Number: 788290096
Description: 208 pages : illustrations ; 22 cm
Contents: The racket begins with a jacket --
The lady closes the deal --
Twists and terms --
Finding assets hiding in liabilities --
The tao of averages --
Going with what we got --
Tropics in the cold, hard world --
In surplus we trust --
Propaganda: handle with respect --
Pros and cons --
Details, details --
Jeito! --
When all else fails, expand --
Her Majesty's leftovers --
Now, there's an idea --
Khaki, the denim of the eighties --
Falling into The Gap --
A line of our own --
Ask not why but why not? --
"Dr. and Mrs. Linvingstone, I presume?" --
Raising a republic --
The muse of travel --
Size matters --
Money knows best --
Coup.
Responsibility: Mel and Patricia Ziegler.

Abstract:

With $1,500 and no business experience, the Zieglers turned a wild idea into a company that would become the international retail colossus Banana Republic.  Read more...
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Publisher Synopsis

"Surprising and inspiring."--"Publishers Weekly" "The warmly inspiring account of how a journalist and an artist stumbled into business and founded Banana Republic, one of the most successful Read more...

 
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