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Research on Main Street : using the web to find local business and market information

Author: Marcy Phelps
Publisher: Medford, NJ : CyberAge Books, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Phelps, Marcy.
Research on Main Street : Using the Web to Find Local Business and Market Information.
Chicago : Information Today, Inc., ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marcy Phelps
ISBN: 9780910965934 0910965935 9780910965958 0910965951 9780910965941 0910965943
OCLC Number: 731646783
Description: 1 online resource (254 pages)
Contents: Cover; Copyright; Contents; Acknowledgments; About the Website; Foreword, by Mary Ellen Bates; Introduction; Chapter One Planning the Trip: How to Approach Local Business Research; Chapter Two Packing the Essentials: Key Resources for Local Business Research; Chapter Three Avoiding Shady Characters: Evaluating Information on the Web; Chapter Four Local Demographics; Chapter Five Local Economics; Chapter Six Local Companies; Chapter Seven Looking for Locals; Chapter Eight Local Issues; Chapter Nine Paying at the Pump: Fee-Based Sources for Local Business Information. Appendix A: Resource Roadmap: Key Sources for Local ResearchAppendix B: How Do I; About the Author; Index.
Responsibility: Marcy Phelps.

Abstract:

In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues.
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