Online consumer behavior : theory and research in social media, advertising, and e-tail (Book, 2012) [Salisbury University Libraries]
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Online consumer behavior : theory and research in social media, advertising, and e-tail

Online consumer behavior : theory and research in social media, advertising, and e-tail

Author: Angeline Close
Publisher: New York : Routledge, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present  Read more...
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Details

Document Type: Book
All Authors / Contributors: Angeline Close
ISBN: 9781848729698 1848729693
OCLC Number: 754734005
Description: xxxiii, 366 pages : illustrations ; 24 cm
Contents: Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten --
Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina --
Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel --
Managing new media : tools for brand management in social media / Elsamary Botha and Adam J. Mills --
Consumer activism through social media : carrots versus sticks / Pia A. Albinsson and B. Yasanthi Perera --
Authenticity in online communications : examining antecedents and consequences / Lauren I. Labrecque, Shabnam H.A. Zanjani, and George R. Milne --
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media / Ereni Markos, Lauren I. Labrecque, and George R. Milne --
Viewer reactions to online political spoof videos and advertisements / Anjali S. Bal, Colin L. Campbell, and Leyland F. Pitt --
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships / Adriana M. Bóveda-Lambie and Neil Hair --
Male consumers' motivations for online information search and shopping behavior / Linda Tuncay Zayer and Peter Coleman --
Exploring hybrid channels from the customer perspective : offering channels that meet customers' changing needs / Angela Hausman --
Consumer trust and loyalty in e-tail / Cuiping Chen, Matthew O'Brien, and Lin Guo --
Toward a theory of consumer electronic shopping cart behavior : motivations of e-cart use and abandonment / Angeline G. Close, Monika Kukar-Kinney, and Timothy Kyle Benusa.
Responsibility: editor, Angeline G. Close.

Abstract:

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
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"Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail is an important book brimming with compelling insights into consumers' use of social media, virtual worlds, Read more...

 
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