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The handbook of online and social media research : tools and techniques for market researchers

Author: Ray Poynter
Publisher: New York : Wiley, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social
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Details

Document Type: Book
All Authors / Contributors: Ray Poynter
ISBN: 9780470710401 0470710403
OCLC Number: 643082473
Description: xix, 441 : illustrations ; 26 cm
Contents: Part I: Online quantitative survey research: Overview of online quantitative research --
Web survey systems --
Designing online surveys --
Working with panels and databases --
Running an online survey and summary --
Part II: Qualitative research: Overview of online qualitative research --
Online focus groups --
Bulletin board groups and parallel IDIs --
Other online qualitative methods and summary of online qualitative research --
Part III: Social media: Participatory blogs as research tools --
Online research communities/MROCs --
Blog and buzz mining --
Other social media topics and summary --
Part IV: Research topics: --
Specialist research areas --
Website research --
Research techniques and approaches --
The business of market research --
Part V: Breaking news!: NewMR --Trends and innovations --
An overview of online and social media research.
Responsibility: by Ray Poynter.

Abstract:

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the  Read more...
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contains everything a complete novice dipping into it could need this book is bound to quickly make itself an indispensible reference . ( MrWeb.com, September 2010 ). ... a fantastic book that Read more...

 
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