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The entrepreneur's information sourcebook : charting the path to small business success

Author: Susan C Awe
Publisher: Santa Barbara, Calif. : Libraries Unlimited, ©2012.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
"This book provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this updated edition are new, and the essays have also been updated to reflect current business practices. This book is an essential  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Awe, Susan C., 1948-
Entrepreneur's information sourcebook.
Santa Barbara, Calif. : Libraries Unlimited, ©2012
(DLC) 2011039793
(OCoLC)729344446
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Susan C Awe
ISBN: 9781598847871 1598847872 9781280570476 1280570474
OCLC Number: 780443343
Notes: Includes index.
Description: 1 online resource (xii, 285 pages) : illustrations
Contents: Introduction --
Are you an entrepreneur? --
Research, statistics, and information gathering --
Start up --
Your business plan --
Ups and downs of franchising --
Raising capital --
Marketing and advertising --
The internet and selling globally --
Management --
Personnel/human resources --
Legal/taxes --
Working with the government --
Competitive analysis --
Growing your business and moving on --
Glossary --
Index.
Responsibility: Susan C. Awe.

Abstract:

For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and  Read more...
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Publisher Synopsis

"The book is a mixture of straight-up advice and references to information sources offering clear and useful hints for entrepreneurs from small business conceptualization to retirement. . . . This Read more...

 
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