The entrepreneur's guide to market research (Book, 2012) [Salisbury University Libraries]
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The entrepreneur's guide to market research

The entrepreneur's guide to market research

Author: Anne M Wenzel
Publisher: Santa Barbara, Calif. : Praeger, ©2012.
Series: Entrepreneur's guide (Westport, Conn.)
Edition/Format:   Print book : EnglishView all editions and formats
"The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential--and too often overlooked--part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market  Read more...
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Document Type: Book
All Authors / Contributors: Anne M Wenzel
ISBN: 9780313396052 0313396051 9780313396069 031339606X
OCLC Number: 729344532
Notes: Includes index.
Description: xi, 167 pages : illustrations ; 25 cm.
Contents: What market research is---and is not --
Typical outline for a business plan market analysis --
Types of market research --
Developing a demographic profile --
Researching trends in our markets --
Distribution and spending patterns --
Estimating the size and growth of the market --
The competition: competitors, emerging trends, and technologies --
Exploratory market research --
Putting it all together --
Fitting the market analysis into the business plan --
Appendix I---Business plan template --
Appendix II---Sample market analysis: the yoga market.
Series Title: Entrepreneur's guide (Westport, Conn.)
Responsibility: Anne M. Wenzel.


Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing  Read more...
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"Wenzel (market research professional and faculty member, Baker College Online) covers the field of market research from beginning to end, effectively combining theory and real-world application. She Read more...

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