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Creativity, Inc : overcoming the unseen forces that stand in the Way of true inspiration

Author: Edwin E Catmull
Publisher: London : Bantam Press, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
As a young man, the author had a dream: to make the world's first computer-animated movie. Nine years later and against all odds, Toy Story was released, changing animation forever. This book reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable.
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Details

Genre/Form: Biographies
Document Type: Book
All Authors / Contributors: Edwin E Catmull
ISBN: 9780593070093 0593070097 9780593070109 0593070100
OCLC Number: 869785115
Description: xvi, 340 pages, 8 unnumbered pages of plates : illustrations (chiefly colour), portraits ; 24 cm
Contents: Introduction: Lost and found --
Getting started. Animated ; Pixar is born ; A defining goal ; Establishing Pixar's identity --
Protecting the new. Honesty and candor ; Fear and failure ; The hungry beast and the ugly baby ; Change and randomness ; The hidden --
Building and sustaining. Broadening our view ; The unmade future --
Testing what we know. A new challenge ; Notes day --
Afterword: The Steve we knew --
Starting points: Thoughts for managing a creative culture.
Responsibility: Ed Catmull.

Abstract:

is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation  Read more...
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"Many have attempted to formulate and categorize inspiration and creativity. What Ed Catmull shares instead is his astute experience that creativity isn't strictly a well of ideas, but an alchemy of Read more...

 
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