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By invitation only : how we built Gilt and changed the way millions shop Preview this item
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By invitation only : how we built Gilt and changed the way millions shop

Author: Alexis Maybank; Alexandra Wilkis Wilson
Publisher: New York : Portfolio/Penguin, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The authors share their perspective in the dramatic story of the Gilt Groupe's birth, rise, and evolution.
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Details

Genre/Form: Nonfiction
Named Person: Alexis Maybank; Alexandra Wilkis Wilson; Alexis Maybank; Alexandra Wilkis Wilson
Document Type: Book
All Authors / Contributors: Alexis Maybank; Alexandra Wilkis Wilson
ISBN: 9781591844631 1591844630
OCLC Number: 733230590
Notes: Includes index.
Description: xvii, 266 pages ; 24 cm
Contents: Preface: Relationships. Execution --
Introduction: Zac Posen in Daniel Island, South Carolina? --
The perfect complements : our journey from Cambridge to New York (featuring eBay, Louis Vuitton, plenty of sample sales, and one fabulous wedding in Miami) --
The history of an idea : dreaming up Gilt Groupe --
From the best of friends to business partners : how to know when you've met your match --
An idea becomes reality : starting your business at the right time --
Networking our way to a November launch --
Changing the look of e-commerce : photos, curation, and Gilt Groupe's visual branding --
Dating, marriage, and how to get the right venture capitalist to fall for your start-up --
From college fashionistas to urban it girls : planting the seeds of a viral phenomenon --
The ground game : insider marketing and how to keep a growing business exclusive --
Cubicles, cappuccinos, and how we built an effective start-up team --
In which we face a supply crunch, are momentarily tempted to compromise our integrity, struggle to satisfy the appetites of a growing membership, and come face-to-face with a worldwide recession --
How we developed our own leadership styles--
even as Gilt Groupe grew and our roles evolved --
Hypergrowth, exhaustion, and one hilarious Japanese press conference --
Growth, partnership, and the future of fashion and e-commerce.
Responsibility: Alexis Maybank and Alexandra Wilkis Wilson.

Abstract:

The authors share their perspective in the dramatic story of the Gilt Groupe's birth, rise, and evolution.
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