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Built from scratch : how a couple of regular guys grew the Home Depot from nothing to $30 billion

Author: Bernie Marcus; Arthur Blank; Bob Andelman
Publisher: New York : Times Business, ©1999.
Edition/Format:   Print book : Biography : English : 1st edView all editions and formats
Summary:
""What the hell happened? Who screwed up the store? ... Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse."" ""If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, "Don't ever  Read more...
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Details

Genre/Form: Biographies
Biography
Case studies
History
Additional Physical Format: Online version:
Marcus, Bernie.
Built from scratch.
New York : Times Business, ©1999
(OCoLC)654231552
Named Person: Bernie Marcus; Arthur Blank; Arthur Blank; Bernie Marcus; ARTHUR BLANK
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Bernie Marcus; Arthur Blank; Bob Andelman
ISBN: 0812930584 9780812930580
OCLC Number: 39849526
Notes: Includes index.
Description: xx, 332 pages ; 25 cm
Contents: "We Take Care of the Customer and Each Other" --
--
Two Regular Guys --
"We Can Finish Each Other's Sentences" --
Origins --
"You've Just Been Kicked in the Ass by a Golden Horseshoe" --
The Financier --
"My People Don't Drive Cadillacs" --
The Merchant, Act I --
"Never Be Satisfied with How Things Are" --
The First Stores --
"They Locked Me Up Because I Sold at Such Low Prices!" --
--
The Associates --
"Make Mistakes, Learn from Them, and Move On" --
The Customers --
"Let's Take a Walk and We'll Find It Together" --
Building the Brand --
"Low Prices Are Just the Beginning" --
The Competition --
"Market Dominance Is Important" --
Growth --
"It Was Like Basic Training; You Learned How to Do a Lot of Things, Then You Went to War and Improvised" --
The Merchant, Act II --
"Who Is Staring Out the Window, Wondering Where We Will Be in Five Years?" --
Strategic Partners --
"We Had to Be Psychologists, Lovers, Romancers, and Con Artists" --
How We Manage --
"You Are Wearing an Invinsible Collar" --
The Communities We Serve --
"Our Culture Is About Making Sure People Understand That They Are Empowered to Do What Is Right" --
--
The Future --
"Responding to Change Is One of the Reasons for the Success of The Home Depot" --
Legacy --
"We Took a Lot of Chances."
Responsibility: Bernie Marcus and Arthur Blank, with Bob Andelman.

Abstract:

""What the hell happened? Who screwed up the store? ... Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse."" ""If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, "Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'"" ""When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is considered a mitzvah, a good deed, to give to someone who doesn't have, and we believe strongly in giving back to the community."" ""We had to be psychologists, lovers, romancers, and con artists to get vendors aboard. Our ability to paint a picture of how that would take place--lowest prices, widest selection, and great customer service--was what convinced skeptical manufacturers to sell merchandise to us during the early years."" ""I have never had anybody work for me in retailing who didn't work for me out of love, as opposed to fear. We carried this approach into building The Home Depot. We care about each other and we care about the customer. The things that we do for customers inside and outside the stores demonstrate our commitment to them. And then when something happens within the company, we circle the wagons. We help each other." Book jacket."--BOOK JACKET.
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